Why analytics matters in digital marketing
The whole purpose of marketing is to spread the word about a product, service, or brand. When you move to the digital front, you understand that this can be done faster and cheaper. Getting a TV commercial spot on a Nationally televised event will put you and your company back a truck load of money. For most businesses and startups, you have to spend your money wisely.
Digital marketing has matured in the last decade. Good digital marketing isn’t cheap either. It’s still more affordable than TV, but if you want to get the most out of your digital campaign, you have to really optimize.
This is where analytics comes in. Most of my peers in the Digital Marketing game take analytics for granted. They collect a lot of data for the sake of collecting data. It seems that most people don’t know what to do with all of this info. Even the big companies don’t understand what all these numbers mean.
Understanding analytics can exponentially improve your digital marketing campaign. It can be the difference maker in receiving spam or high quality visits, views, hits. Understanding the current and future trends will help you strike a new ad and possibly send it to the viral heavens.
I can’t possibly explain everything that goes into efficient analytics in one blog post. I will probably do a series to cover the main points. But for this post, i wanted to make sure that you guys had the proper analytics tools.
The four big digital marketing channels are as follows. I will list the channels and the best free analytics tools for these channels.
1. WordPress blog. Google Analytics.
I make sure that every marketing campaign includes a wordpress blog. The SEO power of a wordpress blog has to be taken seriously. Some people might argue that blogging is dead. It’s true that a lot of people have migrated to social networking and twitter, but an authority blog can become a hub for all of your digital outlets.
2. Facebook. Facebook Insights.
This giant social network doesn’t seem to be going anywhere. It will remain to be a dominanent figure in the social marketing landscape. New features and apps are introduced on a regular basis. So many people share photos and status updates. You really need to have a facebook page and integrate your digital ads just for Facebook. It’s thats important.
3. Twitter. Twitter Analytics.
I feel like most people still don’t understand twitter. Most of the registered users don’t do that much with it. But to power users, twitter is king. Content creators and news junkies need twitter like air or water. Instant updates and the democratic power to connect with any user makes this platform something special.
4. Youtube. Youtube Analytics or Google Analytics.
More and more search results show some sort of video result. It’s important to understand this idea. Also, when you think of viral, the first thing that pops up in you head is a youtube clip. Producing video clips is expensive. But, as your internet marketing campaign grows, it is wise to invest in video.
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