Search Engine Optimization equals Social Media Optimization
You would think that SEO and SMO are completely different things. My answer is yes and no.
First off, SEO (search engine optimization) will play an important part of your digital marketing until they figure out how to read our minds. Although they are working on this over at Google Labs, I doubt that this will be made public in the near future.
Why is search engine optimization important for Social Media outlets? Because we still want to organically grow the number of visitors, users, and followers. It’s important to get fresh new hits to your various digital channels. Search engine visits are and always will be high quality traffic. Out of all the different ways traffic is generated, search traffic is by far the best. Search traffic is even better than social traffic. Don’t get me wrong, social traffic is great. Having a friend refer you to a new product or service does wonders for said product or service. But the number of friends in your network is still limited. This means that people outside of that circle will not get to see your brand. And it’s still very hard to figure out how to cross promote throughout the different platforms. Search traffic has no boundaries. If you can rank well in Google, you got most of the web covered.
Any new company or brand that starts off their digital marketing campaign understands how hard it is to start growing that space. Content has to be good, but if no one can find you, how are they supposed to visit and engage with you?
The title of this post is Search Engine Optimization = Social Media Optimization. I’m not just talking about google when I talk about search. I’m not just talking about other Search engines either. I’m talking about ranking well when someone does a search. Search is done differently because of twitter and facebook. Hashtags and likes are detrimental to growing in the ranks. This applies to SEO as well as SMO. You have to get a lot of likes and tweets to rank well in search engines. And to get a lot of likes and tweets, you have to have people find you via search engines and intra-platform searches.
SEO and SMO isn’t something that you can whip out in a few days or weeks. It takes a lot of time and energy to start building up your web and social authority. A lot of people will offer you paid and free advice. But, i’m still very old school. You have to create content and properly tag and distribute it to gain a following.Have a strategy in mind before you start you optimization efforts. Know who your target audience is and become one with that collective. Research how each platform is played and study the influencers of that space. Link, title, describe, tag, hashtag, your photos, slides, podcasts, and videos. You’ll be surprised at how much optimization is done by just properly labeling your media.
Trackback from your site.